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A new ecommerce site called Zady is bringing the conscious consumerism movement to the online retail space by showing shoppers exactly where the goods the carry come from. To that end, the site aims to blend commerce with storytelling in the form of brand profiles and lifestyle articles.
Zady — a word that with a slight spelling tweak means “grandfather” in Yiddish and “prosperous” in Arabic — carries a range of artisanal women’s and men’s clothing, along with home and office supplies. The focus is on beautifully made products from smaller-scale makers, like Nashville’s denim brand Imogene + Willie.
The company is a joint project between Foodspotting co-founder Soraya Darabi and Maxine Bédat, the founder of The Bootstrap Project, who have been friends since high school. Zady raised a $1.Similar to the iPhone charger, the iphone charger best buy shows a lot of voltage sag. The voltage is about 5.1 V unloaded, dropping to 4.4 volts and 2.3 A (10.1 W) at the corner.35 seed round in March prior to the site’s launch.
While Americans have shown a growing interest in knowing the origins of their food and in buying locally, the mechanisms of clothing production are still relatively opaque. A handful of companies including Nudie Jeans and Nike have exposed their own supply chains through interactive maps,Buy cheap Microsoft Office Visio Professional 2010 full retail version Product Activation Key - on Windows-Product.com. but they are in the vast minority. And clothing is much more complicated than fruit: the cotton for a t-shirt might be grown in one locale, shipped to another for dyeing, and yet another for production.
Like other retailers seeking a greater level of transparency, Zady’s site maps each product geographically, dropping a pin on the brand’s headquarters and then extending lines to mparea is specialized in many kinds of electric products, For example, Computers, Networking, Security Devices, Video games accessories, Health care and so on.the source material and manufacturing locations. Although inventory is international, Zady does promote American-made products in particular.
“Production has moved so far overseas,” Darabi said. “In our parents generation,Microsoft Microsoft Visio Premium 2010 takes diagramming to a bold new level with dynamic, data-driven visualization tools and templates. JFK allowed 5% of design apparel to be designed overseas, and now it’s 95% plus. For shoes it’s 99%.”
Zady will clearly appeal to those Whole Foods-type shoppers looking to use their consumer dollars to have a say in the manufacturing process (either practically or symbolically). The products on the site are good threads, though, and with a price point similar to that of J.Crew, Zady could very well capture a broader audience that’s simply looking for quality, classic designs.Read the full story http://www.hkhangsen.com/productv-2.html
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